Are you looking to purchase some gorgeous gold jewelry? If yes then make sure your products are hallmarked by the Bureau. Before jumping into details, here is what you need to know about hallmarking…
What is Hallmark?
Hallmark is the security and safety that purchasers of gold and gold articles are benefitting in various countries. Hallmark is a purity certification of gold in accordance with the specifications. Gold articles are evaluated and tested at an official hallmarking centre and then they are certified that they can be used and that they are of high standards.
Why is it done?
Hallmarking takes place to protect consumers against victimization due to the irregular gold and silver quality. If your jewelry doesn’t have hallmarked products then it is better not to buy from them.
What are the benefits to the consumers?
Hallmarking gold and silver articles provides third party assurance and satisfaction that you are buying the right and pure form of gold or silver for the given price and value for money. This will help you know which products are real and which aren’t. Customers will trust those who have hallmarked gold products. It makes it easier for people to buy and know that the jeweler has high end and absolutely pure gold and silver articles. Customers have an idea about what is the right way to buy gold. Always check for the hallmark symbol and make sure you ask the jeweler too about his license if you doubt they aren’t selling the best products and it seems different.

What are the benefits to the jewelers?
The jewelers with the BIS license of Hallmark Gold Jewelry indicate clearly that they are good, capable and quality sellers. This is a strong evidence of the high end and pure gold products they sell to customers. It also gives the opportunity to the jewelers to prove that they maintain their standards for quality items and they have the best of the best gold and silver articles with them. It is helpful to the customers too for their satisfaction when they buy gold from the particular seller who has hallmarked items. Since it is a third party assurance, it isn’t biased and that’s what makes hallmarking a better thing for both, jewelers and customers.
Also, if a jeweler doesn’t continue to bring in pure gold and the quality deteriorates over time then his license can be cancelled too. So all the jewelers have to be careful regarding the gold or silver trinkets they sell customers.
This official mark on precious metals like platinum, gold, silver gives surety to the buyers. This trademark will give you guarantee about the diamond ring or platinum diamond ring you are about to buy. Different nations have different symbols to hallmark the precious metals. In some nations, there is a triangle shape stamp on diamond gold necklaces, rings, earrings and other products. So next time you buy something from a jewelry store, make sure to check if it is hallmarked. Do not comprise with low quality and impure products.